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For the Ferrari car, see Ferrari 308

Peugeot 308

Manufacturer	Peugeot
Parent company	PSA Peugeot Citroën
Production	2007–present
Predecessor	Peugeot 307
Class	Small family car
Layout	FF layout
Wheelbase	2610 mm (102.8 in)[1]
Length	4276 mm (168.3 in)
Width	1815 mm (71.5 in)
Height	1498 mm (59 in)
Related	Peugeot 307 Citroën C4

The Peugeot 308 is a small family car produced by the French car manufacturer PSA. It was unveiled on June 5, 2007 and is the first car of the 008 generation of Peugeot models.

Loosely intended as the replacement for the Peugeot 307, the new vehicle was based upon the old 307's chassis, while having a different bodywork and being slightly longer and wider. Coefficient of drag:0.29 .

The 308 aims to recapture the fun associated with the Peugeot 306 and build on those strengths whilst focusing on quality and safety which are at significantly higher levels than the outgoing 307.

EURO NCAP Rating - 5 STAR

The Peugeot 308 currently holds the world record of the most fuel efficient mainstream car, averaging 3.13 litres per 100 kilometres (90.2 mpg_-imp/75.1 mpg_-US) over a distance of 14,580 kilometres (9,060 mi).^[2]

[edit] Pre-launch

In the United Kingdom (a major market for Peugeot), television adverts aired with the slogan "the drive of your life". The development code for the car was "Project T7"^{[citation needed]}.

The pictures set for official unveiling were leaked on May 31, 2007, a week ahead of schedule. Sales began in September 2007.

[edit] Body styles

A 2+2 coupé concept car development of the 308, the Peugeot 308 RC Z, was presented by Peugeot at the 2007 Frankfurt Motor Show. This coupé concept is 18 cm lower than the standard car. It has similar proportions to the Audi TT. The final production model as well as its name will be unveiled at the 2009 Frankfurt Motor Show, i.e. two years after the concept car was first presented to the public and will then go on sale in the spring of 2010.

A station wagon concept version of the 308, the Peugeot 308 SW Prologue, was also unveiled at the 2007 Frankfurt Motor Show. In February 2008 the production version was announced, to go on sale in the UK in June that year. The finished product went on show at the 78th International Geneva Motor Show in March 2008. The 308 Touring is available now in a 5 or 7 seat version. First displayed at the Melbourne Motor Show in Australia.

A cabriolet with a retractable hardtop, the 308 CC, has been presented to replace the Peugeot 307 CC. Cost is predicted to be around £20,000, to compare with other small executive coupés.

A new body style of the 308 will be a SUV or a MPV named 3008 to fight the Renault Koleos, Renault Scenic, Citroën C4 Picasso, and the Volkswagen Tiguan and Touran

308 3-door

308 5-door

308 SW

308 CC

[edit] Market positioning

In the UK, the basic 308 1.4 litre 3-door hatchback is expected to retail at around £12,000 — a similar price to the equivalent 307 that it replaces. It is cheaper than the Honda Civic, similarly priced to the Volkswagen Golf, but slightly more expensive than the Ford Focus and Vauxhall Astra.

[edit] Hybrid diesel-electric powertrain

Robert Bosch GmbH is supplying hybrid diesel-electric technology to Peugeot 308.^[3] A prototype 308 equipped with this technology was displayed in the Frankfurt car show '07.

[edit] References

Wikimedia Commons has media related to:

Peugeot 308

[edit] External links

• Official Peugeot 308 page
• Xelopolis - discussion of the possible Peugeot 308 hatchback (with artist's renderings) and Peugeot 308 (CC) coupé convertible
• Peugeot 308 series specifications